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National Repository of Grey Literature

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Zavádění nového výrobku na trh Machátová, Marie ; Mottlová, Libuše (advisor) ; Vondrášková, Jitka (referee) Práce analyzuje proces zavádění nového výrobku firmy Henkel na český trh. Výrobkem jsou dvě zubní pasty Vademecum - na citlivé zuby a na bělení zubů. Práce popisuje proces, jeho složky a na závěr obsahuje návrh zlepšení a možnosti pro další rozvoj. Detailed record

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